EN VERSION - Project Description:
A FRONTE is a Brazilian clothing brand in the streetwear niche.
The brand connects culture, revolt, freedom, and especially resistance to the ideals of authenticity and originality. It was created to bring freedom and boldness to those who want it, and to those who are already taking risks to be authentic, to be unique, to be true.
We create clothes for those who don't just see them as clothes, but as a way of expressing themselves and showing their truth to the world. Unplug yourself from paradigms and prejudices and be you.
Don't just survive. Live.
EN VERSION - Why “FRONTE”?
FRONTE is at the forefront of this whole issue, we love art. we love strength, daring,
resistance, courage. we love what makes us go further.
We're not just a brand, we're an idea, a way of seeing the world and expressing ourselves.
We are an artistic soul, and so is our community.
Made of great souls, for great souls. Resist. Keep going. Live. Manifest. Persist.
Our symbolism is the asterisk, which refers textually to cens*rship*.
The graphic model of the asterisk resembles tank traps used in the First World War.
Our idea is to link elements and unify meanings for FRONTE. We are for the idea of revolt, revolution, struggle.
We're not just a brand, we're an idea, a way of seeing the world and expressing ourselves.
We are an artistic soul, and so is our community.
Made of great souls, for great souls. Resist. Keep going. Live. Manifest. Persist.
Our symbolism is the asterisk, which refers textually to cens*rship*.
The graphic model of the asterisk resembles tank traps used in the First World War.
Our idea is to link elements and unify meanings for FRONTE. We are for the idea of revolt, revolution, struggle.
Fighting for freedom. Freedom to be ourselves, to speak, to wear clothes, freedom to live who we are.
EN VERSION - "FRONTE"
It comes from the idea of a frontier, of freedom, of going beyond imposed limits.
Breaking boundaries, fighting for your truths, being yourself and facing the rest.
From the strength of those who know who they are and what they want to do and be.
In the struggles we have every day, the boldness that makes us win.
We break the boundaries that label us, we are strong, we resist, we are FRONT.
Frontline, Classes, Resistance, Struggle, Freedom, Authenticity.
USEFRONTE. BE FRONTE.
